LEGO investing research is important if you want to have success as a Lego Investor. Here are nine websites every LEGO investor should add to their bookmarks bar. These sites make LEGO Investing research much easier. You can find upcoming retirements, market analysis, price tracking, community forums, deals and other information valuable to every LEGO investor. These site have the information you need to pick winning sets.  

LEGO Set # 40658 Millennium Falcon Holiday Diorama

1. Brickset

Go to Brickset and type in the set number. You’ll find the shelf life, MSRP, piece count and price per piece all on one screen. If the set is retired, you’ll also see the price the set is selling for in both new and used condition. People who know LEGO write the reviews. If you click the minifigs tab, you’ll see all of the minifigures in the set and whether they are unique. The parts tab shows most of the pieces in the set and how often those same pieces appear in other sets. Brickset should be your first stop when doing LEGO investing research on any set.

2. BrickFanatics Retirement List

Knowing when a set is going to retire is vital information for timing your purchase. No retirement list is 100% accurate, but Brick Fanatics is pretty close. The closer it is to a sets retirement date, the more accurate the list is. Every set is listed by theme and then by year making it is very easy to quickly find out when any specific set is projected to retire.

3. Camel Camel Camel

Knowing the past price fluctuations of a LEGO set can help you make predictions about how that set will perform on the secondary market in the future. Camel Camel Camel enables users to track the price history of products sold on Amazon.com. You can see how often a LEGO set went on sale and for how much. You can also see what happened if Amazon ran out of stock, and the set was only available from third party sellers. If there was a large price bump when that happened, that is usually a good sign.

4. Rakuten

The less you spend on LEGO sets, the greater your profit. By leveraging Rakuten’s cashback feature, investors can earn a percentage of their purchases back in the form of cash rewards, enhancing the profitability of their LEGO investments. For online retailers, like Lego, Walmart and Target, Rakuten always offers a percentage of cash back on purchases. The exact percentage varies, but on some special occasions it can reach 10% or more.

5. Honey

In LEGO investing you make your money when you buy, not when you sell. PayPal’s acquisition of Honey, a popular browser extension, has revolutionized the way users approach online shopping, including the realm of LEGO investing. Honey’s innovative technology automatically searches for and applies relevant coupon codes at checkout, enabling LEGO investors to secure significant savings on their purchases. This streamlined approach not only enhances the overall shopping experience but also offers a practical way for investors to optimize their investment strategy, effectively reducing costs and maximizing returns.

6. Cardcash

Every dollar saved when purchasing a LEGO set for investing is another dollar of profit when you sell the set. Cardcash allows you to purchase discounted gift cards to use at top retailers. So far instance, if there’s a set at a specific retailer that costs $50, you can manufacture your own discount by paying a reduced amount for a $50 gift card.

7. Reddit

There are several valuable subreddits on Reddit for LEGO Investing research. Adding them to your feed is one of the easiest ways to follow the many niches within the expansive LEGO community. You can find information on available LEGO deals (r/legodeals), information on what sets are projected to retire  (r/legoleaks), and keep up with trends in the different LEGO communities  ( r/lego, r/legostarwars, r/AFOL, etc. )  

8. Bricklink

BrickLink allows you to purchase individual LEGO parts and also to see how much people are willing to pay for individual parts. So, if you are interested in a set with rare parts or unique minifigures, you can look and see what those rare parts and unique minifigures are actually selling for.  

9. Brickeconomy

Brickeconomy provides market prediction models for sets, themes, and subthemes. It can be useful when you are comparing different sets and want to see how similar sets have done or how that category of sets has done as a whole. However, I should note that some prices on Brickeconomy may reflect a slight inflation and their retirement projection dates are often wrong. Use BrickFanatics or r/legoleaks instead for researching retirement dates as these lists tend to be far more accurate.

Disclaimer

Please note that I am not a financial advisor, and the information provided should not be considered as professional financial advice. All forms of investment, including LEGO investing, carry inherent risks. The value of investments can fluctuate, and past performance is not indicative of future results. It’s crucial to carefully assess your risk tolerance and financial situation before engaging in any investment activities.

Further Reading

The Ultimate Guide to Choosing LEGO sets for Investing

Every LEGO Investor Must Know These 9 Terms

Know this before you start LEGO Investing